BRANDING
— A visual representation of a client’s identity
I was brought on to the Delmar Mortgage team to help rebrand their company. Their old logo was over 50 years old, very dated, and in need of a fresh look. We gave the new logo a modern, clean feel to better reflect where the company had grown to and will continue to grow with them.
An old friend of mine approached me with the task of designing a logo for the photography business she was starting. It was a simple and clean logo that hints at how the aperture of a camera and the look of her bright blue eyes work together to make her the photographer she is.
This is SLU’s annual student art show that gives higher-level classes the opportunity to display their work. My design was chosen to be the promotional design. The almost vibrating numbers portray the active nature of these students, while the texture represents the fluidity and ever-changing nature of their work.
SLU's Prison Program is the initiative taken to provide higher education to incarcerated individuals and prison staff. My design was selected. By sticking with a brand that went with more calm colors and a message of freedom behind it, we were able to capture what this program does.
The St. Louis Midtown Redevelopment Corporation is in charge of facilitating the development of a 400-acre area in Midtown. This project involved creating a brand that was sleek and timeless to fit the corporation. My goal was to incorporate the architecture of the towers on the Grand bridge, while also emphasizing the “M” to represent the Midtown area.
The St. Louis Festival of Nations is the region’s largest multicultural celebration. In one of my communication classes, we were tasked with picking an event to design or redesign a poster for it. Getting the chance to redesign a poster for them was a way for me to pour new life into an already colorful celebration.
This booklet cover was a project that came out of the previous relationship with SLU’s Prison Program. It served as the program aid for those attending the conference in Dallas, which included individuals that had been previously incarcerated and those that were there to help network with them. The concept came from the city’s iconic dandelion structure known for its network of lights.
I was asked to design a logo for a high-end realty company in St. Louis. There was a rush for time, so the design needed to be simple, clean, and elegant. The contrasting typefaces help emphasize the name while color psychology was influential in helping the logo feel more elevated.
This was a small branding project for Terry who is part of the Delmar Mortgage sales team. He wanted his own logo to push his personal brand to current and potential clients. The goal was to incorporate his initials while depicting how he helps clients afford homes.